WHATWHAT ISIS ZEN FROGS?FROGS?
ZenFrogs is a multiverse-driven, new-generation animated science fiction franchise and global culture brand powered by Web3.
It is an intellectually engaging and darkly comedic story of identity, disorder, and harmony across parallel universes. Led by Kaida, a human girl lost in the multiverse, and her companion Ren, the series blends dark humor, emotional depth, and powerful storytelling.
Developed by artists, writers, and techies, ZenFrogs is not just a show – it’s a cultural phenomenon that opens up through digital collectibles, immersive storytelling, and worldbuilding through community.
The project weaves technology seamlessly into place to allow fans not just to watch, but to become part of the unfolding universe
ZenFrogs transcends mediums, just as it transcends dimensions. Born in the multiverse, the story isn’t bound to a single format — it can manifest as 2D animation, 3D experiences, or even live-action, depending on where (and when) it appears.
In true multiversal fashion, the form it takes is part of the surprise. What matters isn’t how it looks — but what it reveals.
ZenFrogs transcends mediums, just as it transcends dimensions. Born in the multiverse, the story isn’t bound to a single format — it can manifest as 2D animation, 3D experiences, or even live-action, depending on where (and when) it appears.
In true multiversal fashion, the form it takes is part of the surprise. What matters isn’t how it looks — but what it reveals.
THETHE TEAMTEAM THAT CANCAN
Alexander
Business Strategy
Relentless startup founder and multimedia expert with 15 years experience in leading a wide range of projects across legal-tech, ed-tech and FMCG sectors. Clients include Coca-Cola, Mars, Pepsi-co, Nestle, AstraZeneca and others.
Aleksei
Art Director
Award-winning British illustrator and author. Clients include giants like Aardman Animations, Harper Collins, Penguin Random House, Simon & Schuster, Bloomsbury Kids, Oxford University press and many others.
Anna
Marketing Manager
Anna leads marketing and community strategy for ZenFrogs, bringing her background in legal innovation and emerging technologies to help grow the project into a global culture brand.
Valeri
Biz Dev
Firefighter and rescuer by training and a natural connector, bridging Web3 communities, co-organizing the W3N conference, and fostering real-world connections at the edge of innovation.
Chris
Writer
Ksenia
Illustrator
Wel
Game Dev
Andrew
Developer
Love
Designer
Panda
Game Design
OUR MISSION
At the heart of ZenFrog Lab lies a belief that the most powerful communities are born in real life - through shared values, meaningful collaboration, and human connection. That’s why we build more than products: we build culture. From Web3 conferences and NFT exhibitions to workshops and policy dialogues, we create spaces where builders, artists, and thinkers can meet, create, and grow. ZenFrogs is the embodiment of that mission - a global animated franchise powered by story, community, and the belief that the future of culture is participatory.
OUR PARTNERS
POWERFUL NARRATIVES
We believe that powerful narratives and unforgettable characters transcend formats - they live across screens, pages, and worlds. That’s why our stories exist both digitally and in print, with breathtaking illustrations by Aleksei, whose work has captivated readers around the globe. His signature style has brought to life award-winning and beloved titles like the Little Badman series, The Alien Adventures of Finn Caspian, Wayside School, Adventure Duck, Bright Bursts of Colour, and many more.
Aleksei has illustrated beloved and award-winning titles like Little Badman series, Alien Adventures of Finn Caspian series, Wayside School, Adventure Duck, Bright Bursts of Colour and many others.
Aardman Animations (creators of Shaun the Sheep, Chicken Run, Flushed Away etc.) in collaboration with the British NatWest Bank asked Aleksei to develop a cast of characters that includes a fashion-savvy pig, a skateboarder, an artist, a bookish pig, a sporty one, and Pigby, the helpful pig who adores saving money. Pigby & Friends are now the stars of NatWest, helping kids learn the basics of saving money.
As her vision cleared, she realized she was no longer in her own bedroom, yet everything felt eerily familliar.